Gumloop Templates
Enabling creators to showcase their AI workflows
Background
- Client: Gumloop
- Industry: AI Automation
- Size: 10-50 employees
Gumloop is a fast-growing YC-backed AI automation platform ($23M+ raised) that enables non-technical users to build sophisticated workflows through a visual, no-code interface. With customers ranging from Fortune 500 enterprises to individual creators, Gumloop needed to evolve their internal template directory into a thriving creator marketplace.
Gumloop Marketplace.
Getting from A to B
Gumloop's community had cultivated thousands of prolific creators building innovative automation templates, but their work remained behind closed doors. With demand growing for diverse, creator-made solutions, it was time to open the platform. Gumloop’s co-founders Max and Rahul envisioned a public marketplace where creators could showcase their automations to both existing users and new audiences discovering Gumloop through search, with the future potential for creators to build meaningful traffic from their expertise.
Flying to San Francisco to work intensively with the product team for a week in-person, we gathered sufficient context to sprint on this vision, which included:
- A seamless way for creators to publish and share their workflows and agents
- Discoverable, SEO-optimized pages that drive organic traffic
- An experience that reduces publishing friction while maintaining quality
- Scalable infrastructure to support a growing creator economy
A Gumloop Templates page.
Building to Launch
Working closely with Gumloop’s design and engineering teams (Gonzalo and René specifically!) gave tailwinds to the project, allowing us to build the public-facing Gumloop Marketplace over the course of just one month. We extended the existing template infrastructure with:
- Creator publishing workflows with AI auto-generation of template descriptions
- Pixel-perfect, SEO-optimized template pages built for conversion and discoverability
- Scalable architecture supporting workflows, flows, and even agents
- Back-compatibility with pre-built and internally-published templates
- Seamless integration with Gumloop's existing platform and authentication systems
Creating and publishing a template on Gumloop Templates.
Partnering for Long-Term Growth
Rubric Labs first partnered with Gumloop two years ago, building the v1 of their UI system and landing page during the company's early days.
This time, we took the time to step back, map out the entire user journey, then iterate on wireframes before settling on a data model and finally sprinting on code. Returning to support the Templates community launch reflects our commitment to being long-term partners who bet on our clients' growth. We're excited to continue growing alongside Gumloop as they scale.
The team ideating in San Francisco.
Gumloop Templates transforms Gumloop's template ecosystem from an internal catalog into a growth engine, enabling community-driven content creation, improving organic visibility, and laying the foundation for a creator economy within the platform.
"Rubric gave us the tactical engineering firepower we needed as we rapidly scaled. Professional executors who came in, crushed the task and handed it off gracefully."
Max Brodeur-Urbas
CEO of Gumloop
